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County challenge aims to help reduce waste

By Valerie MacDonald, Northumberland Today

Emilio Ojeda

Emilio Ojeda

The first-ever #GreatTasteLessWaste Challenge is underway this week until Friday giving people an opportunity to win prizes from Northumberland County – and to recognize Waste Reduction Week.

There is a different recipe every day and the county-partnered Ontario Agriculture Food Venture Centre's innovation co-ordinator, Chef Emilio Ojeda, provided each and every recipe, county spokesperson Kate Campbell stated in an interview.

“In celebration of Waste Reduction Week, we wanted to launch a campaign that would inspire people to think creatively about how to contribute to the long-term goal of diverting 75% of waste from Northumberland’s landfill,” she said.

“In developing this campaign, we shared our plans with Chef Em and asked if he could create several recipes that focused on how people could creatively use their leftovers to keep unnecessary waste – and in particular food waste – out of Northumberland landfills (given that approximately a third of all household waste is organic).”

The chef is responsible, in part, for recipe development in collaboration with the Venture Centre's clients – and he provided the recipes for the two-minute county-created videos you can post on Facebook and to Twitter earning ballots to win the county's contest, explains a media release. Entering a “Like” can also earn a ballot.

“By liking, commenting and/or sharing these videos online, viewers will be entered into prize draws,” the release summarizes.

For all the Challenge rules go to www.NorthumberlandCounty.ca/MakeLessWaste.

“Over 30 per cent of the food Canadians buy each year is wasted – that equates to approximately 660 pounds of food a year for the average Canadian household,” stated County Warden Gil Brocanier. “Northumberland County has a long-term goal of reaching 75% waste diversion from our local landfill.”

The recipe videos can be found on the county's Facebook and Twitter accounts. They include interesting ideas like spaghetti patties.

vmacdonad@postmedia.com

Twitter.com/NT_vmacdonald 



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