News Local

Port Hope not satisfied with new branding icon

By Joyce Cassin, Northumberland Today


Port Hope’s latest branding icon presented by Weave Communications is ugly, says resident Denis Berger.

“We’ve been taken,” he said.

Communications co-ordinator Sandra Weeks presented an update on the community branding project to Port Hope’s committee of the whole last week but no one seemed enamoured with the icon.

In fact, even chief administrative officer Carl Cannon said that graphics obviously weren’t Weave’s strong point.

That led to questions about how much money was remaining in the kitty and whether municipality could put a stop to further payments to Weave and strike out in search of a new icon through a contest or Request for Proposals.

“We have not yet paid the full bill,” said Cannon, “and we would not be compensating Weave for that amount — because we’re not satisfied with the icon.”

Councillor Rick Austin suggested settling the bill with Weave before committing to spending any money on either other options.

Weave received an initial deposit of $18,200 plus four payments of $14,560 covering research and discovery, report on findings, positioning, and the implementation plan, plus an additional $7,280 for the brand visuals.

As the brand identity manual has not been prepared due to the fact that an icon has yet to be selected, the final $7,280 has not been paid.

The committee of the whole did not make a decision on the next steps, but agreed not to accept the icon and logo presented by Weave Communications.


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